Our Goal 🎯

Our main concern was to give a big boost to the online store and to increase the audience visiting the physical stores. That’s why we created separate campaigns, in order to achieve this.

We A/B Testing 

Through continuous testing and A/B Testing, we closely monitored the performance of the campaigns, keeping control of CPA and tROAS metrics at every stage. Extensive testing provided us with information for continuous improvement.

Creative Approach 🎨

The creatives we used were adapted to match the style of the brand and at the same time, to be more attractive to the young audience we wanted to reach (ages 18-24).

The key factor 🗝

By applying the above best-practices, we were sure of the sales increase across all channels and the expansion of the clientele to younger ages, establishing the client’s position as the best affordable and quality choice in footwear.