VOI & NOI.
A broad collection. A personal choice.
The project
- Ecommerce
- Brand
- Performance marketing
At VOI & NOI, variety is central to the shopping experience. Women’s, men’s and children’s footwear, multiple brands and numerous product categories call for an online store that helps each visitor find a relevant starting point.
Our collaboration spans ecommerce, brand and performance marketing. The digital experience centres on the product: discovering a collection, looking for a specific type of shoe and examining the available choices. The store supports several ways to browse, from new arrivals to categories and brands. Customer-service information and the physical store network complete the picture, connecting the online shop with the wider retail business.
What makes it different
Routes through the range
Women’s, men’s and children’s categories connect with footwear types and brands, giving different shopping needs a clear point of entry.
Useful product filters
Size, colour, brand and footwear-type options help visitors narrow a broad collection into selections that are more relevant to what they want.
Collections and store discovery
New arrivals, themed selections and store information connect online product discovery with the wider VOI & NOI shopping experience.
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