Automarin.
The showroom. Reimagined.
The project
- Digital strategy
- UX / UI design
- Web development
A large inventory. A personal path to the next car.
For Automarin, the digital showroom needs to connect scale with detail. We organised a journey that starts with search, brings photography together with the facts about an individual vehicle and connects the shortlist with financing and the physical store network. Each screen answers the buyer’s next question.
01 / First impressions
A showroom that’s
always open.
The homepage introduces the group and opens routes into stock, services and locations. The GigaStore presence and vehicle discovery sit together, translating Automarin’s scale into practical choices for the visitor.
02 / Search & discovery
Less searching.
More finding.
Search suggestions provide an immediate direction, while detailed filters narrow the catalogue around the buyer’s priorities. Cards connect price, specifications, availability and location, so comparison starts before the individual vehicle page.
03 / Made for mobile
Every detail.
Within reach.
On mobile, the same journey adapts to the space available: search, filters and vehicle details remain connected. Photography and key facts lead, with more detailed controls available at the next step. The small screen supports the whole decision.
Find it. Refine it. Make it yours.
04 / The decision, simplified
Clarity at
every turn.
Meet the next car
The gallery introduces the individual car. Version, specifications, equipment and pricing come together on one page, helping visitors enter the conversation with a clear picture of the vehicle.
Calculate the next step
Changing the deposit and repayment period updates the indicative monthly payment. The calculator brings the financial scenario alongside the car, allowing visitors to explore their choice within the same experience.
05 / Beyond the screen
From browsing
to being there.
The map connects online discovery with an in-person visit. Locations provide the information and directions a visitor needs, giving the digital showroom a concrete destination beyond the screen.
e-volution Awards 2023
A partnership recognised.
Softly and Automarin received four e-volution Awards 2023: one Gold, two Silver and one Bronze. The recognition spans the wider collaboration in automotive e-commerce, consulting and commercial strategy.
Read the award announcementYour next project