Automarin Case Study

Client

Business KPIs

The expansion of the clientele
Quality leads
Website redesign
Awareness in young age audiences

x8 Awards | Omni-channel Digital Marketing Experience & website redesign with mobile-first logic

Alongside with Automarin, we carefully study consumer needs and behaviors in post-Covid era using and leveraging advanced AI and web analytics tools. Our goal is to create a more optimal and transparent market model in the used car sector.

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Results

11413

Total Leads

51

222% higher compared to the average ROI in car market in Europe (Average ROI for the first 3 months of 2022: 15.86% - Source: investopedia)

9542

ROAS

7

Views on Tiktok & Youtube Shorts

7462

Google maps reviews

-40

Bounce Rate (2021 - 2022)

Methodology & Strategy

Daily mapping of Automarin's CRM

in order to continuously monitoring of stores incoming customers, leads and sales opportunities from all the company's stores.

Recording and editing

of users who have already interacted with the company (having followed all the procedures of the European protocol GDPR) to create custom lists with custom and lookalike audiences that will be valuable to the company.

Website redesign

based on the standards of mobile-first logic so that we can achieve maximum results through the campaign.

Careful graphic design

As a result of careful UI / UX optimization, we reduced the bounce rate of the website by 46.92% in total.

Implement AI Tools-Web Analytics

We invested in AI technologies by integrating and customizing Algolia AI Search, in order to facilitate the customer journey.

Dynamic retargeting

on social media and YouTube in order to achieve the greatest possible engagement between potential buyers and Brand.

Mobile first = Content first. ❤️

The purpose of UI / UX optimization with mobile-first logic that we implemented on the Automarin corporate website, is that the content always remains primary. The mobile-first approach leads to a design that focuses more on content and therefore user-centric. So we chose bigger photos of the cars, visible and clear call-to-actions, creating different scenarios of users on desktop and mobile to cover all the cases in the subject of design.

Visual Communication

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Phone number:
211 400 2237

We deliver scalable, fully managed services and solutions to our clients, by building digital products to help them grow and reach their goals. Share your challenges with us! We can work together on your objectives, deliverables, and provide the best solution for you.