Automarin Case Study

Client

Business KPIs

The expansion of the clientele
Quality leads
Website redesign

Lead generation campaign & website redesign with mobile-first logic

During the period of Covid-19, (March 2020-April 2022) with the new campaign that we implemented with Objective: Lead Generation, we achieved an increase of real Leads by 65% while increasing the native interest for more premium cars by 15%.

-59

27.9% reduction of bouncerate throughout the site and 59% individual on car pages

65

increase of leads compared to the previous period (September 2018-February 2020)

120

Increase ROAS

Methodology & Strategy

Daily mapping of Automarin's CRM

in order to continuously monitoring of stores incoming customers, leads and sales opportunities from all the company's stores.

Recording and editing

of users who have already interacted with the company (having followed all the procedures of the European protocol GDPR) to create custom lists with custom and lookalike audiences that will be valuable to the company.

Website redesign

based on the standards of mobile-first logic so that we can achieve maximum results through the campaign.

Careful graphic design

As a result of careful UI / UX optimization, we reduced the bounce rate of the website by 27.9% in total and 59% of individual pages of product pages.

Weekly new car ads

by adapting the above audiences that we created and targeting website conversions with CPA <4.5 €.

Dynamic retargeting

on social media and YouTube in order to achieve the greatest possible engagement between potential buyers and Brand.

Mobile first = Content first. ❤️

The purpose of UI / UX optimization with mobile-first logic that we implemented on the Automarin corporate website, is that the content always remains primary. The mobile-first approach leads to a design that focuses more on content and therefore user-centric. So we chose bigger photos of the cars, visible and clear call-to-actions, creating different scenarios of users on desktop and mobile to cover all the cases in the subject of design.

Visual Communication

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