Softly welcomes VOI & NOI
A partnership connecting brand communication, content and the relationship between online and physical retail.
Visual from Softly’s portfolio.
A connected approach to retail
We announced our partnership with VOI & NOI in November 2022. The brief brought together a marketing plan and content production for the brand’s presence in Greece.
Supporting sales and a consistent experience across channels were goals of the collaboration. Digital communication would work alongside the physical store network as part of an omnichannel approach.
Sources and coverage
Original coverage date: 21.11.2022
