Executive’s new websites are live

Four websites. One Executive.

Executive’s new online presence brings four distinct services into a recognisable digital family. For Softly, the challenge was to give each website its own character while keeping a shared approach to design and navigation.

Executive Mobility introduces the group and its services. Executive Lease focuses on long-term leasing, Executive Flex on flexible mobility, and Executive Pro on professional needs.

Shared typography, structure and interface elements connect the four websites. Distinct colours and content help visitors recognise which service they are exploring and what they can do there.

From search to the right vehicle

The Executive Lease catalogue is organised around the choices visitors need to make. Make, fuel type, availability, budget and lease terms come together in a structured search experience.

Search suggestions help visitors find models, while filters let them narrow their choices. The design aims to provide the information needed at each step, from an initial browse through to the vehicle page.

A fuller view of each vehicle

Each vehicle page brings together imagery, equipment and lease configuration. Duration, annual mileage and down payment contribute to the monthly price.

For vehicle presentation, we used CarDB, Softly’s automotive image product, with support for different body colours and 360° views. This gives the catalogue a consistent approach to vehicle imagery.

One experience, across screens

The shared design foundation extends to mobile. Navigation, the catalogue and key actions adapt to smaller screens, keeping the four services distinct and easy to explore.

For Softly, the project brought together digital strategy, a design system, UX/UI and development. The launch on 25 September marks the new shared digital presence of Executive Mobility, Lease, Flex and Pro.

Explore the Executive case study for a closer look at the design and the individual experiences across all four websites.