BYD.

The first challenge is orientation. With electric cars, Super Hybrids and SUVs sharing one website, a visitor should be able to recognise the options before opening a model page. We built a visual mega menu that brings the vehicles into the navigation itself. Model imagery, short descriptions and category filters make the range easier to scan, with direct routes into both product discovery and configuration.

The model page and configurator are two consecutive steps in the same experience. On the DOLPHIN G DM-i page, large visuals and an immersive interior presentation establish the character of the car, before revealing its technology, practical features and versions. Discovery then becomes a choice. The DOLPHIN SURF configurator connects version and colour selection with the vehicle image and price breakdown. Visitors see their choice take shape and can continue into an enquiry when they are ready.

A range figure becomes more meaningful when you can see it on a map. On the ATTO 2 DM-i page, we built an interactive comparison that connects each version to a route across Greece. Switching between Active and Boost redraws the route on the map: Patras–Orestiada or Gytheio–Xanthi. It turns a specification into a visible journey and gives visitors a more tangible way to explore the difference between versions.

The online journey needs somewhere to go. BYD’s network spans showrooms, service locations and body shops, each serving a different need. We brought them into a single map-led finder. Visitors can switch service categories, search by area or postcode and explore locations through the map and listing. Addresses, phone numbers, opening hours and directions stay close to the choice. A large network becomes something a visitor can navigate around their own location and needs.